About Us
Bridging the gap between transport vision and operational reality - through a dedicated people-first approach.
Think-a-Way Consulting is an independent transport planning & economic advisory.
We provide end-to-end leadership for complex projects: deliver data-driven strategies that build stronger economies and communities.
Our Vision
Empathetic Partnership
We Think by first seeking to understand. We listen with empathy to grasp not just your goals, but the pressures and realities you face. Having been in your shoes, we collaborate to build solutions that are both rigorously practical and deeply aligned with your vision of success.
Our Promise
Purposeful Expertise
We Find a Way to turn ambitious strategies into implemented reality. Our promise is execution: we provide end-to-end leadership, translating data and models into tangible outcomes. We stand at the intersection of precision and purpose. We believe transport is ultimately about people, places, and possibilities. We don’t just optimise transport systems; we shape connected communities, build resilient economies, and create meaningful journeys.
How We Can Help
Discover our specialised consulting services tailored to address the specific needs of your business and drive sustainable growth.
Rail Economics Demand / Revenue Forecasting
We lead the development of industry forecasting standards and apply them.
PDFH, MOIRA, Spreadsheet Models (VBA)
Selected Projects:
Intercity Express Programme
Department for Transport, UK
Arriva Franchise Bid Support
Arriva, UK
Impact of Advanced Fares
RDG/PDFC, UK
HS2 Phase 2 Business Case
High Speed 2, UK
Strategic Transport Modelling & Planning Advisory
We deploy advanced multi-modal models to simulate scenarios and provide analytical support.
CUBE, EMME, LTS, SATURN, Railplan, PLANET
Selected Projects:
HS2 Strategic PLANET Suite Modelling
High Speed 2, UK
BAA Heathrow Surface Access Study
BAA, UK
Central London Highway Assignment Model (CoLHAM)
Transport for London, UK
Data Intelligence Visualisation & Digital Transformation
We turn complex data into compelling narratives, and support BAU process automation.
Python, R, Tableau, PowerBI, ArcGIS, MapInfo
Selected Projects:
Abu Dhabi Surface Transport Master Plan
Department of Transport,
Abu Dhabi, UK
Closure and Travel Demand Management Modelling Programme
Transport for London, UK
Crossrail 2 Model CUBE Migration
Transport for London, UK
Project Management & Stakeholder Engagement
We are PRINCE2 certified professionals coordinate multi-stakeholder programmes, including implementation of Travel plans for sustainable travel.
Selected Projects:
PDFH Research Programme
RDG / PDFC, UK
Local Sustainable Transport Funding (LSTF) Programme
Thurrock Council, UK
Closure and Travel Demand Management Programme
Transport for London, UK
Rail Research Management & Technical Oversight
We provide technical leadership on rail research projects, ensuring methodologies are robust and findings are actionable for industry stakeholders.
Selected Projects:
PDFC Research Programme
RDG/PDFC, UK
PDFH6.1 Update
RDG/PDFC, UK
Bid Support Procurement & Commercial Strategy
We support bidders to succeed, guiding procurement strategy and compliance.
Selected Projects:
PDFH Research Programme Procurement
RDG / PDFC, UK
Northern Franchise Bid Review
Department for Transport, UK
We also provide the following complementary services.
Tailored Training Programme
We offer tailored training on any of our specialised areas listed above to meet the needs of different levels of learners.
Sino-UK Transport Knowledge Exchange
We facilitate UK-China transport delegations for mutual, cutting-edging learning, visits for first hand insights and expertise sharing.
Meet Your Partner
Hi, my name is Steven Deng.
Think-a-Way Consulting is led by me, an independent specialist with a proven track record in translating vision into reality. By listening deeply and leveraging our unique blend of technical expertise and operational experience, we bridge the common gap between strategy and execution. Our approach ensures not just innovative solutions, but trusted partnerships built on clarity and shared success.
Our Track Record
At Think-a-Way Consulting, we believe in transparency and excellence. Below you will find some key figures that reflect our commitment to delivering exceptional results. For further information, feel free to reach out to us.
15 +
Years of Industry Experience
20 +
Trusted organisations we collaborate with
93%
Satisfaction Rate